English Listening 英语听力
English Listening Class Introduction and Rules
The purpose of this course is to improve your speaking and listening abilities. We will do this using the materials in your 新大學英語,視聽説教程1 textbooks. Expect to have many discussions in English. Your English WILL NOT IMPROVE if you SPEAK CHINESE, SO DON’T. Be active! If you’re not sure about anything, ASK. I’m here to help you learn. Its far better to ask than to sit there not knowing what to do.
My email: matthewloffman@outlook.com. You can also contact me via WeChat.
Scoring
10% - Participation
10% - Attendance (arrive on time!)
10% - Homework
40% - Quizzes (There will be 6 in-class quizzes throughout the semester, typically every other week).
30% - Final exam
In Class
Please come to class with the right materials:
· Paper, Pen/pencil
· Workbook
· Notebook (Recommended for note taking, and other tasks there isn’t room for in the workbook)
· Good attitude!
Please only use your phone for a dictionary
You are here to learn, not to play. That’s what the weekend is for!
Homework
Always due in one week after it’s given. Listen to at least 30 minutes of English outside of class each week. Submit a BRIEF WRITTEN SUMMARY of what you listened to EVERY OTHER CLASS, with the original title, WITHOUT COPYING WHAT IS ON THE WEBSITE OR APP YOU GOT IT FROM, to your class monitor. I will check you haven’t just copied text from the internet. Summarising is a very important skill you should practice. You may also share a link in the WeChat group for others to listen to the podcasts you find.
Always write: English & Chinese Names, Short class number, Student number
Sources for listening materials:
· BBC 6 Minute English http://bbc.iyuba.com/BBCList_1.html
· TED talks https://www.ted.com/
· VOA http://www.51voa.com/VOA_Standard_English/
Absence
If you will miss class, you must email me before class begins (Not WeChat)
You are responsible to make up whatever you’ve missed & to hand in your homework on time. Take ownership of your own learning, you are an adult now. Repeated absences or tardiness will be reported to the university and could result in disciplinary action.
Choosing a Name in English
Be professional: don’t use food, cartoon character, animal, or weather-based names; or surnames (eg Smith) etc
Common names are best, people know them, can spell and pronounce them! Choose a name you can pronounce!
Remember:
· You can only improve your English if you actually USE it. Please refrain from speaking any Chinese in class!
· Be willing to laugh at yourself (don’t worry about face). Everyone makes mistakes, it’s normal!
· Show mutual respect to one another. The more you participate, the better you’ll learn English.
· I am always happy to help you, please ask questions whenever you’re not sure about something. You probably won’t be the only one who doesn’t know, just many people daren’t ask! Be brave and you’ll reap rewards.
学术英语阅读
市场营销学 (继教院)
市场营销是管理类、营销类各专业的核心课程,它是一门建立在经济科学、行为科学和现代管理理论之上的应用科学,其研究对象是以满足消费者需求为中心的企业市场营销活动过程及其规律。
本课程设计设计企业市场营销管理的各个方面,主要包括:市场营销的核心概念以及各种营销观念、市场营销环境分析、消费者购买行为分析、市场调查与预测、市场营销战略、产品策略、价格策略、分销策略和促销策略等。培养学生梳理正确的市场营销观念;了解分析市场营销环境、研究市场购买行为、制定市场营销组合决策、组织和控制市场营销活动的基本程序和方法,培养和提高应用市场营销原理解决企业营销问题的基本能力,比较系统地掌握从事市场营销活动的基本方法和策略,为学生毕业后能够较好地适应市场营销管理工作的需要打下基础,为实际工作提供一定的指导和参考方案。
企业战略管理(继教院)
该课程以战略管理过程为主线,从应用视角出发、兼顾最新理论发展的内容体系。内容取舍坚持实用性、针对性,突出专业技能的培养。主要内容包括:企业战略管理导论、企业战略环境分析、企业愿景、使命和战略目标制定、公司战略、竞争战略、企业国际化经营战略、企业战略实施与控制等。全书既有精练深刻的理论阐述,又有典型生动的阅读材料、实际案例和点评。
管理心理学 (继教院)
本课程是一门重要的专业基础课,学生通过对本课程的学习,能全面地了解个体、群体以及结构对组织内部行为的影响,以便在未来的管理工作岗位上应用这些知识来改善组织的有效性。本课程也是人力资源管理等课程的先导课程。
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