国际营销学（International Marketing）
课程类别经济学院
这是国际经济与贸易专业大学本科专业核心课程，课程采用线上线下、OBE、PBL和双语教学模式。主要内容包括国际市场环境分析、竞争者分析、市场细分与定位、市场营销策略等。
This course will be taught by bi-language, Object-based-education, and Project-based-learning (PBL) method as well as online teaching & learning, mixed online and offline.
Marketing is the social and managerial process of planning and executing the conception, pricing, promotion, and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational goals.
Global marketing focuses on global market opportunities and threats.
It include international market environment analysis, competitors analysis, market segmentation and positioning as well as marketing strategies，etc.
Teacher: 陈原