【3-3课件+页面音频】 3-3 Data & Sampling(47 pages)

The importance of problem definition in international research

Consider the process of market research in international marketing

Quantitative and qualitative research methods

Examine how to manage international marketing research

How to analyze and use research information

Leveraging the Internet for Global Market Research 

Dictum名言 on Research

  • Data is what distinguishes the dilettante半吊子 from the artist.

-George V. Higgins (b. 1939), U.S. novelist. Guardian (London, 17 June 1988).

  • Fools make researches and wise men exploit利用 them.

-H. G. Wells (1866?946), British author. A Modern Utopia, ch. 2, sct. 5 (1905; repr. in The Works of H. G. Wells, vol. 9, 1925).

  • If you torture the data cruelly enough, it’s going to confess.

-Liu

 

 

1
完成 100%