8-4 Pricing Decisions & Pricing Plan (34 pages)

Pricing Plans


Experience of pricing decisions in a range of companies suggests that the biggest gains are likely to result not from additional knowledge or insights concerning specific aspects of pricing, but from a more consistent and rational application of what is already known.

More specifically, there is a need to ensure that the decisions that are taken concerning the many different aspects of a company's price structure form part of a coherent plan.

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