5-2 Michael Porter's Five Forces Model

Entry also Depends on Expected Reactions

Conditions that signal strong retaliation反击,报复

-Firms with history of retaliation to entrants

-Firms with substantial resources

  • Cash an unused debt and/or equity capacity
  • Excess productive capacity
  • High leverage with channels or customers

-Firms with commitment to industry and high levels of idiosyncratic assets employed in it

-Slow industry growth

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