【2-5-1课件】 Global Economic Environment(Independent Learning, 62 pages)

 Intertwined World Economy

  • The importance of balance-of-payment figures to a country’s economy

The connection between the economic level of a country and the marketing task

Marketing’s contribution to the growth and development of a country’s economy

The growth of developing markets and their importance to regional trade

The political and economic factors that affect stability of regional market groups

Marketing and Economic Development

The economic level of a country is the single most important environmental element to which the foreign marketer must adjust the marketing task.

The stage of economic growth within a country affects

  • the attitudes toward foreign business activity,
  • the demand for goods,
  • the distribution systems found within a country, and
  • the entire marketing process.

In static economies

  • consumption patterns become rigid, and marketing is typically nothing more than a supply effort.

In a dynamic economy,

  • consumption patterns change rapidly. Marketing is constantly faced with the challenge of detecting and providing for new levels of consumption, and marketing efforts must be matched with ever-changing market needs and wants.

 

 

1
完成 100%