【引导案例课件+页面音频】 Introductory Case – Coca-Cola’s Lesson (9 pages)

Coca-Cola Story

  • In 1985, in what has now become an all-time classic marketing tale, the Coca-Cola Company made a major marketing blunder失策.

  • After 99 successful years, it set aside its long-standing rule – “Don’t mess with Mother Coke” – and dropped its original formula Coke!

  • In its place came New Coke with a sweeter, smoother taste.

 
 
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