Coca-Cola Story
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In 1985, in what has now become an all-time classic marketing tale, the Coca-Cola Company made a major marketing blunder失策. -
After 99 successful years, it set aside its long-standing rule – “Don’t mess with Mother Coke” – and dropped its original formula Coke!
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In its place came New Coke with a sweeter, smoother taste.
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