【2-6课件】 Social and Cultural Environment(Independent Learning，97 pages)

Learning Objectives

Define and consider the elements of Culture

Cross-cultural comparisons

Adapting to cultures

Consider the impact of culture on the marketing mix

Analytical Approaches to Cultural Factors

  • Don’t assume you know everything.

  • Don’t judge others by the culture you are from.

  • There are no perfect cultures in this world, or there is no such culture superior than another.

  • Try to understand the beliefs, values, and motives of another culture

  • Be open, be understanding.

 
 
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