6-1 Stages of International Marketing Involvement(20 pages)

5 Stages of International Marketing Involvement

In general, one of five (sometimes overlapping) stages can describe the international marketing involvement of a company. These include:

  • No direct foreign marketing,
  • Infrequent foreign marketing,
  • Regular foreign marketing,
  • International marketing, and
  • Global marketing.
1
完成 100%