10-4 Sales Promotion (23 pages)

Sales Promotion

Sales promotion is a mass communication technique that offers short-term incentives to encourage purchase or sales of a product or service. They are nonpersonal marketing activities other than advertising, personal selling, and public relations that stimulate consumer purchasing and dealer effectiveness.

  • Offers reasons to buy now.

                                      ----Philip Kotler& Gary Armstrong

Sales promotion refers to any paid consumer or trade communication program of limited duration that adds tangible value to a product or brand

      • Price vs. non-price promotions

      • Consumer vs. trade promotions

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