【2-3课件+页面音频】 Political environment(34 pages)

Learning Objectives

Examine how individual governments may affect the environment for international marketers

Consider how social pressures and political risk affect the business environment

Consider issues transcending national boundaries

Introduction

  • International marketers should be aware that the economic interests of their companies can differ widely from those of the countries in which they do business.

  • International marketers must abide by various international agreements, treaties and laws.

  • Political and legal climates are inherently related and inseparable because laws are generally a manifestation 显示，体现 of a country’s political processes.

 
 
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