Marketing Channel
It can be defined as:
"... the structure linking a group of individuals or organizations through which a product or service is made available to the consumer or industrial user..."
(Brassington and Pettitt, 2006: 519)
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It can be defined as:
"... the structure linking a group of individuals or organizations through which a product or service is made available to the consumer or industrial user..."
(Brassington and Pettitt, 2006: 519)