计量经济学
计量经济学是应用经济学的一个分支学科,它与经济学、统计学和数学等学科密切相关,是上述学科的交叉学科。 《计量经济学》课程是教育部确定的经济类各专业本科八门核心课程之一,是适应社会经济发展的需要,具备现代法律素养和财经知识背景的复合型人才培养目标的关键课程之一。课程教学目的旨在使学生掌握现代经济学研究和分析的基本理论与方法,基本具备应用计量经济学模型分析实际经济问题的能力。
现代经济的实际发展表明:国际贸易是经济发展的重要部分和强大动力。改革开放以来,外贸业务迅猛增长,这对中国经济乃至世界经济都贡献巨大,外贸人才的需求也随之越来越大。《外贸英语函电》借鉴国内外外贸英语函电的结构与体系,紧密结合我国外贸业务的实际,通过大量的案例、实例,系统介绍了外贸业务活动中各种商务英语的格式与结构、写作特点、专业术语、常用专业词汇、相关句型和常见表达方式等,使学生通过实例,能举一反三,学以致用,从而提高外贸英语水平,熟练掌握外贸业务中常用的英语基本术语、表达技巧与技能。
The actual development of modern economy shows that international trade is an important part of the economic development and power. Since the reform and opening-up, Chinese foreign trade business has made rapid growth, which contributes greatly not only to the Chinese economy,but also the world economy. With this high-speed development, the demands in the society for foreign trade talented persons are growing larger and more urgent. “English Business Correspondence Writing” uses the structure, characteristics and system of business English for reference, closely combines the actual foreign trade business in China with the international business practice. Through a lot of cases, actual business letter writing samples, the course systematically introduces various business English format and structure, writing characteristics, jargon, common vocabulary, related patterns and common expressions etc used in foreign trade business activities both at home and abroad. After study of this course students can extrapolate and application through examples and practice, thus improve their knowledge of foreign trade and business English level, and master the basic and everyday foreign trade business in general terms, basic English expression skills.
经济学课程主要介绍市场经济条件下的现代经济理论与经济政策。它既高度肯定价格机制这只“看不见的手”的效率优势,也非常直接地指出市场机制在配置资源问题上的诸多缺陷,在内容上包括宏观经济学和微观经济学两部分。在社会主义市场经济不断发展和完善的大背景下,经济学课程已成为国内各类高等院校针对经济学、管理学等专业的专业必修课。
通过本课程的学习,使学生全面系统地掌握《经济学》课程的基本概念和基本理论;了解市场经济运行的一般原理和政府对国民经济进行宏观调控的依据与方法、手段;帮助学生利用所学到的经济学知识解决真实世界中所遇到的各种复杂问题,并做出正确选择;同时也为进一步学习其它专业知识打下一个坚实的基础。
这是国际经济与贸易专业大学本科专业核心课程,课程采用线上线下、OBE、PBL和双语教学模式。主要内容包括国际市场环境分析、竞争者分析、市场细分与定位、市场营销策略等。
This course will be taught by bi-language, Object-based-education, and Project-based-learning (PBL) method as well as online teaching & learning, mixed online and offline.
Marketing is the social and managerial process of planning and executing the conception, pricing, promotion, and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational goals.
It include international market environment analysis, competitors analysis, market segmentation and positioning as well as marketing strategies,etc.