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  • Unit 4 Market Segmentation, targeting and Positioning (4 hours)


    A. Explain what is meant by market segmentation and positioning and what bases on which we can choose to segment a market;

    B. Understand the basic requirements for market segmentation;

    C. Evaluate how to segment a market – the basic process;

    D. Offer examples to clarify how to position to gain competitive edge;

    E. Illustrate how to make and implement positioning strategies.


Unit 3 Market Information and Marketing Research (4 hours)Unit 5 Competitive Analysis & Competitive Strategy (2 hours)