总则
Unit 3 Market Information and Marketing Research (4 hours)Professor CHEN Yuan
【学习重点】
A. Explain the importance of information to the company;
B. Understand the advantages and disadvantages of various methods of collecting information;
C. Describe the purpose and components of global marketing information systems
D. Understand the main methods & procedure to make marketing research
【学习方法提示】本单元的学习一定要与营销实训结合起来,在用中学,在学中用。多看文献,多在讨论区与老师和同学进行研讨。
【学习要求】请各位同学务必课前预习(PREVIEW),课后复习(REVIEW)。
美国东田纳西州立大学视频公开课(2011),该部分介绍了营销调研的步骤、常用的方法,特别是在EXPERIMENTAL APPROACH方面介绍得较为详细。
A blog on data science, analytics, code and everything else related to marketing technology. Backed by the geeks of Greenhouse.