Unit 9 Channel Decisions(2 hours)
- The variety of distribution channels and how they affect cost and efficiency in marketing
- The Japanese distribution structure and what it means to Japanese customers and to competing importers of goods
- How distribution patterns affect the various aspects of international marketing
- The functions, advantages, and disadvantages of various kinds of middlemen
- The importance of selecting and maintaining middlemen
- The growing importance of e-commerce as a distribution alternative
- The interdependence of physical distribution activities
- PPT for international students 文件
- 【投票】看视频，回答问题Canton Fair 2017(about 10 ')
- 【视频】Supply Chain Management（SCM, 供应链管理） (about 36 ') 文件
美国东田纳西州立大学公开课（2011）
The leading wholesale distributors in the market of Miami, Florida, USA
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