Unit 8 Pricing Decisions（4 hours）
- Explain how internal and external variables influence international pricing decisions
- Components of pricing as competitive tools in international marketing
- Understand why and how prices escalate in export selling
- How to control pricing in parallel import or gray markets
- Discuss the different international pricing strategies
- Explain how varying currency conditions challenge the international marketer
- The mechanics of getting paid
- PPT for international students 文件
