【2-4课件+页面音频】 legal environment(77 pages, Independent Learning)

Learning Objectives

The four heritages of today’s legal systems

The important factors in jurisdiction of legal disputes

Issues associated with jurisdiction of legal disputes and the various methods of dispute resolution

The unique problems of protecting intellectual property rights internationally

How to protect against piracy and counterfeiting

The legal differences between countries and how the differences can affect international marketing plans

The different ways U.S. laws can be applied to U.S. companies operating outside the United States

The many issues of evolving cyberlaw

Introduction

  • No single, uniform international commercial law governs foreign business transactions

-The international marketer must pay particular attention to the laws of each country

  • Laws governing business activities within and between countries are

-an integral part of the legal environment of international business.

  • Therefore, securing expert legal advice is a wise decision when doing business in another country.

  • The foundation of a legal system

-profoundly affects how the law is written, interpreted, and adjudicated裁判.

 

 

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