No one knows better than Mom, right?

But does she know how much underwear you own? Jockery International does.

Or the number of ice cubes you put in a glass? Coca-Cola knows that one.

Or how about which pretzels you usually eat first, the broken ones or the whole ones? Try asking Ffrito-Lay.

Big companies know the whats, wheres, hows, and whens of their consumers’ need, wants and demands.

They figure out all sorts of things about us that we don’t even know ourselves.

To marketers, this isn’t trivial pursuit – knowing all about customer needs is the cornerstone of effective marketing. Most companies research us in detail and amass mountains of facts.