2021春(电商)专业前沿理论与实践

本课程是在学生系统性学习专业基本理论与实践之后,讲授本学科的前沿理论与实践。本课程分为基础和延伸两个部分,前者主要介绍商务研究的基础知识及专业前沿理论,后者以专题的形式讲解最新的电子商务研究动态,并结合相关理论分析实际案例,使学生不仅具备基本的电子商务研究知识,而且了解最新相关研究热点与最新实践案例。本课程以双语教学形式授课。

This advance course introduces the frontier theories and latest practices in the area of E-Commerce. The course includes two parts: Basic part and Extend part. The first part introduces the basic business research principles and related theories. The second part will be delivered by topics, and the content will be updated each year. When completing the course, students are expected to gain basic knowledge on the latest research issues in the relevant areas of E-Commerce. The course serves the purpose of laying a good theoretical foundation to analyzing up-to-date real-world problems. The course is taught and evaluated in both Chinese and English.



教师: 杜松华